Cakes and Courage

Hi Troops!

I’m sitting in my  sister’s lounge room writing this week’s post in North Fitzroy, Melbourne.  It’s the best place in the world as the smell of her baking permeates the room.  She is making brownies, lemon polenta cake, chai tea cake… mmmm.  You see Kath supplies a few cafes around Melbourne. (Look at the yumminess yourself:

Sitting here watching the thriving little business grow and the passion and love she pours into every cake mix, I can’t help but admire her courage.  Courage to go out on a limb, do things her way, with her focus o slow food and local farming.  And this has become her brand.  Despite her doubts and her relative lack of business knowledge, she has educated herself and taken step after step toward her dream business.

Last weekend I was speaking at the “Our Internet Secrets” workshop in Melbourne, and a very prevalent theme was what to do in the face of doubt. 

Today I’m flying off to Los Angeles for a TV interview on a Prime Time TV show with Dr Letitia Wright.  Should be fun- but of course, as with anything I have doubts about doing new things.  I’ll let you know how it all pans out next week!


2 Responses to “Cakes and Courage”

  1. 1Taki on Sep 20, 2009 at 12:52 am:

    Hey Joey,

    when are you back in Australia next?

    Love to have you speak to my clients…


  2. 2Joey on Jan 28, 2010 at 4:16 am:

    Hi Taki-

    Sorry didn’t see this one here. Obviously back from Jan30th to mid-April. cant wait to come and meet your guys!

    Love JO

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